Fablic, Inc. operates “FRIL,” the first Japanese flea market app that allows for easy buying and selling. Users can post and start selling their goods just by taking a picture on their smartphones. Originally focused on fashion items for young females, FRIL has expanded into multiple categories for users of all demographics. Popular products range from clothing and handmade accessories to kids products.

FRIL’s proprietary system to deal with payment and product fraud as well as identity verification allows users to buy safetly with peace of mind.

In 2016, the company was acquired by Rakuten, Inc.