Diffbot Technologies Corp. is an automated web data extraction and web crawler. Diffbot’s service not only categorizes each website with basic information such as URLs, but also uses computer vision to categorize type of content (product, article, still picture, video, date, comment section, etc) and structure.

Clients such as Microsoft Bing, eBay, and Adobe use Diffbot’s service to monitor their own sites and that of their competitors’. As an automated version of Google’s Knowledge Graph, Diffbot hopes to further categorize websites and data for business use.