Beautylish, Inc. runs a community site and e-commerce site for users interested in the beauty category. Its community site contains makeup tutorial videos, product reviews, and makeup tips from celebrities, all for users to find the most fitting makeup. Beautylish’s e-commerce site offers exclusive cosmetic products that can only be found via Beautylish. For example, in the United States, Beautylish sells an exclusive Japanese makebrush product that has become a longtime hit for the company.