MAKEY operates a beauty focused YouTube business and makeup/cosmetic community review and tutorial service “MAKEY”.

The service attracts millenial and Gen Z women who share tutorials and reviews on the platform through uploading How-Tos while being able to directly communicate with their peers. MAKEY then finds any prominent voice or content creator within the platform and helps them become YouTubers.

MAKEY was acquired by Avex in March 2019.